A SEMIOTIC ANALYSIS OF LOGO USED IN AUTOMOBILE. Skripsi thesis

Abstract
FITRIANI, LINDA (2010)
Universitas Muhammadiyah Surakarta .

Semiotics is a study of sign including icon, index, and symbol. The research aims: (1) to describe the type of the logos used in automobile, and (2) to describe the meanings of logos used in automobile. The theories are used Peirce’s theories and Saussure’s theories. Peirce emphasized his theory in analyzing the sign into icon, symbol, and index. Then, Saussure emphasized his theory in analyzing the sign using the signifier and signified criteria. In this research the writer employs the qualitative method. In this method the writer uses two data sources, namely primary data and secondary data sources. The primary data is the logo itself. The secondary data sources are books, internet, journal etc, and also the other sources which are related to the analysis. The methods of data collection are library research and technique of data collection is descriptive technique. Based on the analysis, the result of this study shows that the logos used in automobile have several types and meanings. Types of logos are classified into symbol and icon. The meanings are to: (1) show relation with its logo, (2) show the relationship between the enterprises with the customers, (3) show the quality of the automobile, (4) show the place of the enterprise, and (5) show the spirit of the owner of the enterprise